Great websites don’t happen by accident. They’re built on strategic planning, thoughtful design, robust development, and ongoing optimization. Whether you’re launching a brand-new site or overhauling an existing one, following a structured process ensures you hit your metrics, delight users, and stay ahead of change.

Strategy & Planning

Align leadership, marketing, and IT around clear goals—whether that’s boosting leads, lifting conversions, or expanding into new markets. In this phase you define objectives, benchmark competitors, and prioritize a phased roadmap that balances quick wins with long-term growth.

• Define Objectives: Set measurable KPIs (e.g., lead volume, conversion rates).
• Audience & Competitor Analysis: Map user journeys and benchmark local and national players.
• Technology Roadmap: Choose the right platform (WordPress, Drupal/Acquia, Sitecore) and integrations (CRM, analytics, automation).
• Project Scoping & Prioritization: Sequence quick wins and major initiatives into a phased plan.
  
  

Design & User Experience

Turn strategic goals into intuitive, on-brand experiences. Through UX research, prototyping, and usability testing—combined with accessibility and performance best practices—we validate every interaction before development begins.

• UX Research & Wireframes: Test layouts and flows with real users.
• Visual Design & Branding: Apply your identity across screens and campaigns.
• Prototyping & Usability Testing: Refine key interactions for clarity and delight.
• Performance & Accessibility: Embed WCAG compliance and speed-optimized assets from the start.
  
  

Development & Implementation

Bring designs to life on your chosen CMS—WordPress, Drupal/Acquia, or Sitecore—with clean code, CI/CD pipelines, and seamless integrations. Optionally layer in AI features for personalization and automation to boost engagement.

• Custom CMS Setup: Tailor your CMS to match workflows and branding.
• Integrations & APIs: Connect marketing tools, CRMs, and analytics platforms.
• AI-Powered Features (Optional): Add chatbots, recommendation engines, or content automation.
• Quality Assurance & Testing: Combine automated and manual QA with performance tuning.
  
  

Ongoing Support & Optimization

Launch is just the beginning. With our retainer, you get proactive health checks, security updates, and quarterly roadmap sessions—plus rapid response for any issue—so your site stays secure, fast, and ready for new features.

• Health Checks & Security Updates: Maintain core, plugins, and dependencies.
• Performance Monitoring & Tuning: Automated alerts, load tests, and speed enhancements.
• Feature Roadmapping: Quarterly strategy sessions to plan new capabilities.
• Continuous UX & Conversion Optimization: A/B tests, personalization tweaks, and fresh content rollouts.
  
  

By following this four-stage blueprint, you’ll create a website that not only launches successfully but continues to evolve with your business. Each phase builds on the last—ensuring clarity, accountability, and measurable outcomes at every step.